MultiChoice Unveils “Ka Weekie” Weekly Subscription Plan for DStv and GOtv in Uganda

In a move to cater to the evolving needs of its subscribers, MultiChoice has introduced a groundbreaking weekly subscription plan dubbed “Ka Weekie” for DStv and GOtv users. Launched initially in Uganda, this innovative offering provides a flexible and affordable payment option, allowing viewers to access premium entertainment on a week-by-week basis. The plan is designed to appeal to budget-conscious customers, frequent travelers, and those who prefer on-demand viewing, marking a significant shift in MultiChoice’s approach to subscription models.

A Game-Changer for Flexible Viewing

The “Ka Weekie” plan responds directly to customer feedback calling for more adaptable payment structures. With weekly subscriptions starting at just UGX 5,000 (approximately $1.35), MultiChoice aims to make its premium content accessible to a broader audience, particularly those who earn weekly incomes or lead dynamic lifestyles. This initiative aligns with the company’s commitment to enhancing customer convenience and affordability while maintaining access to high-quality entertainment, including sports, movies, series, and local programming.

The weekly subscription model allows subscribers to opt for short-term access without committing to a full month, offering greater control over their viewing expenses. This flexibility is particularly appealing in markets like Uganda, where economic realities often favor shorter-term financial planning.

DStv and GOtv Weekly Packages

MultiChoice has rolled out a range of weekly packages for both DStv and GOtv, ensuring subscribers can choose plans that suit their preferences and budgets. Below is a breakdown of the available options:

DStv Weekly Packages

• Lumba: UGX 5,000
• Access: UGX 14,000
• Family: UGX 22,000
• Compact: UGX 37,000

GOtv Weekly Packages

• Lite: UGX 5,000
• Value: UGX 7,000
• Plus: UGX 11,000
• Max: UGX 17,000
• Supa: UGX 22,000
• Supa Plus: UGX 37,000

These packages provide access to a variety of content, from local and international channels to sports, movies, and kids’ programming, depending on the selected tier. The tiered structure ensures that subscribers can tailor their subscriptions to their specific entertainment needs.

How to Subscribe to “Ka Weekie”

Subscribing to the “Ka Weekie” plan is straightforward and designed for maximum convenience. Customers can activate their weekly subscriptions through multiple channels, including:

• MyDStv and MyGOtv Apps: Available for download on iOS and Android, these apps allow users to manage their subscriptions, make payments, and switch plans seamlessly.
• USSD Code: By dialing *206#, subscribers can navigate the menu to select and pay for their preferred weekly package.
• Mobile Money Platforms: Payments can be made via MTN MoMo or Airtel Money, widely used in Uganda for their accessibility and ease of use.
• Partner Banks and Agents: MultiChoice has partnered with various banks and authorized agents to facilitate cash or digital payments for the weekly plans.

For existing DStv and GOtv subscribers, switching between weekly and monthly plans is hassle-free, providing flexibility to adapt to changing needs. However, new subscribers are required to activate a monthly subscription before they can access the weekly option, ensuring a smooth onboarding process.

Addressing Customer Needs

The introduction of “Ka Weekie” reflects MultiChoice’s responsiveness to the diverse needs of its customer base. According to a statement from MultiChoice Uganda, the weekly plan was developed based on insights from subscribers who expressed a desire for more affordable and flexible payment options. This is particularly relevant for viewers who may not require a full month’s subscription, such as those traveling, working on short-term contracts, or managing tight budgets.

The plan also caters to Uganda’s growing mobile and digital payment ecosystem, with seamless integration of mobile money platforms and app-based subscriptions. By leveraging these technologies, MultiChoice ensures that subscribing to “Ka Weekie” is as convenient as possible, even for users in rural areas.

Potential Expansion to Other Markets

While the “Ka Weekie” plan is currently exclusive to Uganda, there is speculation about its potential rollout in other African markets, such as Nigeria, where MultiChoice has a significant subscriber base. Nigeria’s large and diverse market, coupled with ongoing subscriber demands for flexible payment options, makes it a likely candidate for future expansion. However, MultiChoice has not yet provided official confirmation of plans to introduce the weekly subscription model in other countries.

In Nigeria, for instance, subscribers have faced challenges with tariff increases and economic pressures, leading to calls for more affordable subscription options. The success of “Ka Weekie” in Uganda could serve as a testing ground for similar initiatives across the continent, potentially reshaping how pay-TV services are consumed in Africa.

A Step Toward Inclusive Entertainment

The launch of “Ka Weekie” underscores MultiChoice’s commitment to making premium entertainment accessible to all. By offering weekly subscriptions at competitive price points, the company is breaking down barriers to entry for viewers who may have previously found monthly subscriptions unaffordable. This move also positions MultiChoice to compete more effectively in a rapidly evolving media landscape, where streaming platforms and on-demand services are gaining traction.

As MultiChoice continues to innovate, the “Ka Weekie” plan represents a bold step toward inclusivity and customer-centricity. Whether it remains a Uganda-exclusive offering or expands to other markets, this initiative is poised to redefine how Africans engage with pay-TV, one week at a time.

For more information on the “Ka Weekie” plan or to subscribe, visit the MyDStv or MyGOtv apps, dial *206#, or contact a MultiChoice-authorized agent today.